Innocean said Wednesday that it has launched a public art project featuring AI artists' works on large digital billboards across Seoul, turning commercial advertising screens into spaces for artistic expression.
The Innocean Open Museum project is led by the advertising agency's AI creative research team, i-Lab. Unlike conventional outdoor advertising, it focuses on showcasing artists' work rather than promoting brands or products.
The first installations appeared in mid-October at The Monte Gangnam and Shinsegae Gangnam Gate DS at Central City. Works were also displayed at Central City Underworld DS throughout October, while the K Finance screen in Myeong-dong joined the project in November.
Under the inaugural theme "Open," three artists and creative teams explore different approaches to AI-driven art.
Designer Kim Ji-young's "Alien Beauty" challenges conventional beauty standards through unusual skin textures. Kim Ji-hyun of creative studio Anreal presents "Aperture," inspired by the growth and dispersal of dandelions. Creative duo Neither.I's "Behind" combines video, photography and electronic music to reveal scenes beyond a large curtain.
The project follows a concept called "Open Inquiry," allowing artists to experiment freely with AI as a creative tool, collaborator or subject. Innocean has adapted the works to each billboard's dimensions and will document the artists' creative processes through interviews and an online archive.
The installations will run through year-end, with new works to follow. Innocean also plans to recruit more AI artists and explore collaborations connecting their creative visions with brands.
"AI is changing creative methods and possibilities, and we wanted to open our capabilities and urban screens to artists," Innocean CEO Kim Jung-ah said, adding that the initiative would expand through partnerships with artists and brands.
jyoungseon8@heraldcorp.com
